Philosophy
When China matters, communication counts:
INSIDE A INSIDE A is the agency for your China business
For most western companies there is no doubt about it: China matters. At the
same time it is obvious, that China is different, that it rests on
completely different cultural traditions and that one success-factor sticks
out: Communication counts.
Whether or not is not the question for us, we are concerned with the "how".
Taking a dragon-graphic or putting a nice Chinese character does not yet
make China-communication. And western companies should not try to be more
Chinese than the Chinese. Quite the contracy it is about presenting oneself
with an own identity.
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We know our trade.
Many projects are about basics: a good translation is needed, for printing a
master should be done, a Chinese version of the company's website should be
available for the upcoming fair, an advertisement should be designed. That's
where we are at home. Competent and effective.
At INSIDE A we are working in mixed teams of Chinese and Germans. Everyone
is familiar with both the language and the mentality of both countries. By
that we assure that the message gets to the target audience as it should -
including the things our client wants to convey between the lines.
When China matters, communication counts. INSIDE A.
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