Philosophy

When China matters, communication counts:
INSIDE A is the agency for your China business

For most western companies there is no doubt about it: China matters. At the same time it is obvious, that China is different, that it rests on completely different cultural traditions and that one success-factor sticks out: Communication counts.

Whether or not is not the question for us, we are concerned with the "how". Taking a dragon-graphic or putting a nice Chinese character does not yet make China-communication. And western companies should not try to be more Chinese than the Chinese. Quite the contracy it is about presenting oneself with an own identity.

We know our trade.
Many projects are about basics: a good translation is needed, for printing a master should be done, a Chinese version of the company's website should be available for the upcoming fair, an advertisement should be designed. That's where we are at home. Competent and effective.

At INSIDE A we are working in mixed teams of Chinese and Germans. Everyone is familiar with both the language and the mentality of both countries. By that we assure that the message gets to the target audience as it should - including the things our client wants to convey between the lines.

When China matters, communication counts. INSIDE A.